In an era where patients are increasingly taking an active role in managing their healthcare, pharmaceutical companies must adapt by offering patient-centric support and access programs. Salesforce Health Cloud provides the tools and capabilities necessary to transform patient support and access, enabling pharmaceutical companies to deliver personalized care, engage with patients effectively, and streamline access initiatives. Embracing this CRM platform can not only improve patient outcomes but also enhance the reputation and competitiveness of pharmaceutical companies in the evolving healthcare landscape.